How the hit TikTok song describes money and relationships now
Single women in New York celebrated the end of a multiday heat wave during a late-June happy hour in the shadow of One World Trade Center. Ghosting, bills, and men’s terrible conduct became topics of Margarita-fueled conversations about contemporary dating.
Most from consulting, biomedical, and education said they want a relationship but not a financial guy.
Even Dua Khan, 22, who works in the sector, advised against dating anybody in the vest and khakis.
“They’re workaholics,” she remarked. Blue eyes and 6’5″ work. Trust fund is ideal. But not finance.”
Her reference is to TikTok’s summer song, an anthem for ladies seeking affluent guys. “I’m looking for a man in finance / With a trust fund / 6’5 / Blue eyes,” the lyrics say.
The music doesn’t reflect 2024’s mood
Lower Manhattan’s Financial District, home to Goldman Sachs, many corporate scandal films, and Wall Street, is NBC News’ preferred hunting ground for the song’s subject.
At the watering holes near these major banks, roughly a dozen ladies told us they’re not looking for the finance man. They wouldn’t mind someone paying the bill and more.
The catchy “Man in finance” song suits online relationship talk like a fitting garment.
The song raises money and dating issues at a time when gender roles are changing, dating is costly, women are weary of compromise, and app weariness is preventing genuine connection.
“Man in finance” was created by 27-year-old New Yorker Megan Boni as a 19-second TikTok video in April. Women find Finance Bros dull. It has over 50 million views, a David Guetta remix, and a record contract for Boni.
But TikTok’s “Man in finance” fixation has gone beyond the video. Other creators have offered advice on finding this 6’5″, blue-eyed, financial, trust fund guy.
One Harvard Business School alumnus produced a video evaluating finance positions by money, free time, and likability. She claimed venture capital and private equity personnel are tops, but they will mansplain continuously.
Single ladies have been spotted throughout major cities carrying cardboard signs with the song’s lyrics and calling out to males who fit the criteria.
Boni stated she’s not searching for a money guy, despite creating the phenomena: I want someone with a dad-bod who gets my humor, lets me shine, and balances me out, she remarked.
Financial District ladies agree. Surrounded by Wall Street dudes every day, they claim they have a fitted suit, rucksack, ego, and hurriedness.
Young women say males in finance are boring—their worst fault
Stella Mannell, 22, remarked, “They’re like a warm glass of water, and I’d rather have something with a little more sparkle in it. “They dress uniformly, making them easy to identify…” I prefer a lively, intriguing partner over a wealthy one. I’d rather go to McDonald’s than The Polo Bar with a dumb guy.”
Dothan Bar, 21, an investment bank intern, said his coworkers are aware of social media’s clichés and their interest, and they occasionally use them to acquire ladies.
He answered, “They take care of themselves very well. This profession reveals your character and ambition. Some financial workers work 100-hour weeks.”
He hates it and is transferring to IT after graduation.
Though its words have been hammered to death on social media, experts believe the “man in finance” concept highlights a growing mood among single women online: Life is costly and tiresome, and they want a man to help.
The controversial TikTok dating advice of “Sprinkle Sprinkle” creator SheraSeven is followed by “Man in finance”. Shera tells her followers to set the bar high and only date those who deliver.
“Pay, take me shopping, impress me, open doors,” she stated in a popular video. “If you’re not interested, move on.”
She closes each video with the catchphrase “sprinkle sprinkle.”
“They’re like a warm drink of water, and I like something sparklier.”
Many online women are frustrated of males who ghost them, don’t appreciate them, or don’t bring enough money
Other young ladies who claim to have overcome this challenge post on TikTok about becoming affluent men’s “stay-at-home girlfriends”. Experts say the huddled masses watch as they glide through days of matcha lattes, Pilates, and light housework.
“The whole idea of a softer life comes into play; having that slower pace of doing hobbies and things you enjoy,” dating coach and “City of Dating” blogger Stevie Bowen said.
Some call these accounts anti-feminist, while others believe they’re a fun way to encourage women who deserve to improve.
“We’re living in a time of great stress and a lot of financial uncertainty,” said Rutgers gender and media studies director Mary Chayko. People seek answers, which may appeal to some. They may believe, ‘This will address some of my problems.’”
“I’m looking for a man that can take care of me, buy me nice things,” she stated. “I would have my teaching job without worrying about money. I could enjoy teaching without worrying about my $40,000 salary.”
She said contemporary society has quadrupled demands for women, who are already economically disadvantaged. They were raised to be career-oriented, while their male counterparts weren’t.
The search for answers may appeal to some. They may believe, ‘This will address some of my problems.’”
“Women have more dual responsibilities than men, and it’s quite a lot of pressure,” Chayko added. “The traditional times might seem simpler.”
However, Chayko stressed that men’s previous ways of providing weren’t always good for their spouses.
She worried that a woman may choose this over a career or other constructive pursuits. “A job gives women, and everyone, income, independence, and future security, especially if their marriage ends.”
Boni told NBC News Now she left sales because to the attention she’s received since her “Man in finance” video. Her audience has allowed her to sustain herself while doing what she loves.
“They’re giving me the reassurance I needed to be my own ‘man in finance,’” she added.
